Making more customers and expanding business is the dream of every business owner. But how will anybody know about you or your business until you present it in right way? Have you been using your blog in right manner lately? I mean, are you creating the ‘compelling’ content that educates the reader about your business and services? Or are you making any mistake at this point that you shouldn’t be doing?
Below are 3 best SEO practices for creating content that benefits your small business and helps you gain more customers.
As you may heard of this phrase many times that ‘Content is King’ which is really true. Just think about it and ask yourself that why is it still so effective even after so many years? Basically, content on any website is either to educate or inform the reader about some service.
So if you’re putting valuable posts on your website’s blog that serves reader in any way then you’re doing it right. But if your content strategy is failing to inform (or educate) the reader about your business in right manner then there’s some mistake that you need to find out.
I mean, you should be writing to update the readers what’s new in your service or what improvements are you bringing to your service that can benefit customers? This way, you can engage readers and make best use of content strategy in favor of your business growth.
After creating the ‘compelling’ content, you need to focus on another aspect as well. Using media with content can double its impact. I mean, you may have heard this phrase that ‘A picture says many stories’ (I’m not good at proverbs really but you get the idea right?).
I’m trying to say here is that you need to use relevant pictures, a video clip or a podcast that correlates with your content. This will captivate readers attention and keep your content safe from looking dull or rough.
There are many things you can add with your blog posts to increase its impact. If you think adding pictures or videos is an old school idea then you may try an infographic that can deliver your message in an interesting way. Whatever approach you use, your main objective is to get reader’s attention towards your business.
Have you ever noticed that search methods are changing these days? I mean, people search differently today as compared to few years back. So you need to find out how a common user types a phrase that relates to your business recommends Gareth from his SEO consultant website.
Because if you are using formal words over any slang then you may miss the opportunity to reach the right audience for your business. Just see how people search for your service/business using common words and try using them in every blog post now and then to see the results. See how common people talk about your service to get an idea what words you need to use while writing blog posts next time for your blog.